The usage of the word CERTES is found in both French and Latin, from the olden times. Perhaps, the word was used often, since the meaning is seemingly the same, in both usages.
Certes means CERTAINLY; IN TRUTH; VERILY
The corporate identity is intentionally reflective of the management principle and practice, as defined for the CERTES Realty organization.
The Square grey box conveys “Proper, Honest & straight-forward’. The usage of Square to convey these properties goes back to the early 16th century, wherein, authors like Shakespeare & Greene used the word Square to convey straight-forwardness. The first differential identified by CERTES on transactions is – STRAIGHT & PROPER.
The “Tick mark” is a expression of agreement, compliance and admission of the correctness of representation. The “Right mark” is used as an approval and appreciation too. The second differential identified by CERTES is – RIGHT – vision, direction, abilities and Act. The mark is to identify the business operations with “RIGHT”.
COLOURS
BLUE, as a colour is associated with the sea & the sky. Blue signifies “TRUTH”, in line with the Certes meaning. Hence, the CERTES identity has the word written in Blue. The colour blue is also associated with Ruby & Amethyst stones, which is connoted for “Sincerity & contentment”.
WHITE, is the colour attached to Perfection. It is also associated with Purity and positivity. Garnet is the stone which denotes colour white, and signifies Consistency & constancy. Hence, the Tick mark within the identity is in white.
GREY is the colour attached to Authoritative, Practical & Solid. The Grey back ground in the Certes identity stands for ‘research focussed approach” and “knowledge driven authority”.
In entirety, the Logo when tilted towards the left is a representation of the Hindu God Ganesha, the Lord of the Letter, learning, wisdom and Intelligence. Ganesha is also identified with “AUM” or “OM”, the auspicious word in Hindu mythology which is invoked before the start of any investment, business or project.
For the employees, partners, associates and clients; the corporate identity was intended to communicate these simple team ethics.
a) Acquisition, assimilation and dispensation of knowledge.
b) Right reputation through right advice and right investments.